WEI KAN
Bridging Culture, Building Brands
Strategic Brand Consultant | Cultural Intelligence Expert | Asia Market Specialist

Helping ambitious companies navigate complex cultural landscapes and unlock authentic growth in Asia-Pacific markets.
20+ Years Experience
4 Key Markets
$470B+ Market Access
About Wei Kan
WK
Born in Taiwan. Educated in New York. Seasoned in Shanghai.

With over 20 years of global marketing leadership across Nike, Converse, Yahoo, and premium lifestyle brands, I help ambitious companies navigate complex cultural landscapes and unlock authentic growth in Asia-Pacific markets.


My expertise spans cultural intelligence, premium brand strategy, market entry & expansion, and cross-cultural leadership. I specialize in bridging East-West cultural dynamics to create sustainable business growth through authentic brand connections.

Core Expertise
Cultural Intelligence
East-West cultural translation and adaptation
Consumer behavior insights across China, Korea, Japan, Taiwan
Authentic localization without brand dilution
Cross-cultural communication strategies
Premium Brand Strategy
Brand positioning and narrative development
Performance-to-lifestyle brand evolution
P&L management and growth optimization
Competitive analysis and market positioning
Market Entry & Expansion
Asia-Pacific market development and scaling
Retail partnership strategy and execution
Digital ecosystem design and optimization
Go-to-market planning and implementation
Cross-Cultural Leadership
International team management (30+ professionals)
Stakeholder alignment across diverse markets
Change management in complex environments
Executive coaching and cultural training
Services
Strategic Brand Consulting
Brand Transformation Strategy
Market opportunity assessment and competitive analysis • Brand positioning optimization for cultural relevance • Consumer segmentation and targeting strategy • Cultural adaptation framework development
Cultural Intelligence Advisory
Cross-Cultural Brand Development
Cultural insight analysis and trend identification • Authentic brand storytelling for diverse markets • Community engagement and influence strategy • Cultural moment creation and activation planning
Market Entry & Expansion
Implementation Partnership
Comprehensive market analysis and entry strategy • Local partnership identification and relationship facilitation • Go-to-market planning and execution roadmaps • Performance measurement and optimization frameworks
Executive Cultural Coaching
Leadership Development
Cross-cultural leadership development programs • Cultural competency training for global teams • Communication and negotiation skills enhancement • Change management guidance in multicultural environments
Experience Highlights
Nike & Converse Asia-Pacific
Regional Marketing Leadership
Led brand strategy across China, Korea, Japan • Managed P&L for multiple product categories • Developed cultural marketing frameworks driving 30%+ brand awareness growth
Digital Innovation Leadership
Yahoo & Technology Ventures
Pioneered digital marketing strategies in emerging Asian markets • Led platform development and UX optimization • Managed strategic technology partnerships
Premium Lifestyle Brands
Brand Transformation & Growth
Consulted for emerging and established lifestyle brands on Asia expansion • Developed positioning strategies for premium outdoor and streetwear brands
Cross-Cultural Team Leadership
International Management
Built and led teams of 30+ marketing professionals • Created cultural collaboration frameworks • Generated measurable business impact through authentic storytelling
Cultural Bridge Methodology
My 4-Step Approach to Cross-Cultural Brand Success
Cultural Intelligence Assessment → Strategic Framework Development → Partnership Ecosystem Design → Implementation & Optimization
1. Cultural Intelligence Assessment
Deep dive into target market cultural dynamics, consumer behaviors, and competitive landscape to identify authentic positioning opportunities and cultural touchpoints that resonate.
2. Strategic Framework Development
Create comprehensive brand strategy that respects cultural nuances while maintaining global brand integrity and business objectives across diverse markets and consumer segments.
3. Partnership Ecosystem Design
Leverage extensive network across retail, media, entertainment, and creative communities to build sustainable market presence and authentic relationships with key stakeholders.
4. Implementation & Optimization
Execute strategy through structured project management with continuous performance monitoring and cultural feedback integration for sustainable growth and market success.
Success Principles
Authenticity Over Appropriation: Genuine cultural understanding and respect • Relationships Over Transactions: Long-term partnership approach • Integration Over Isolation: Seamless blend of global strategy with local execution • Impact Over Activity: Measurable business results through cultural relevance
Geography & Network
China Market
Shanghai Operations Hub
Deep market knowledge across retail, media, and creative industries. Access to $420B commercial properties market with established partnerships and proven cultural intelligence.
Korea Network
Entertainment & Fashion
Comprehensive connections spanning K-pop, fashion, and lifestyle sectors. $7.28B market access with proven track record in celebrity partnerships and brand collaborations.
Japan Access
Technical Heritage
Strategic partnerships with technical and lifestyle communities. Focus on craftsmanship, quality-driven positioning, and authentic cultural understanding of precision markets.
Taiwan Foundation
Cultural Authenticity
Native understanding bridging traditional Chinese culture with modern lifestyle trends. Authentic insights into Greater China dynamics and cross-strait business relationships.
Extended Global Network
United States: East and West Coast brand headquarters, creative communities, and industry connections through Nike/Converse experience • Europe: Premium lifestyle and technical brand relationships established through international projects • Southeast Asia: Emerging market expertise and partnership opportunities for regional expansion strategies
Contact
Ready to bridge cultures and expand your brand authentically? Let's discuss your strategic challenges and opportunities.
Wei Kan
Strategic Brand Consultant
Contact:
wei.kan@conduitasia.com 📋

Location: Shanghai, China (Hong Kong/Singapore available)
Languages: Chinese (Native), English (Fluent)

Initial Consultation: 30-minute complimentary strategy conversation to assess mutual fit and discuss specific challenges and opportunities.

Response Time: All inquiries answered within 24 hours. Initial consultation scheduled within 48 hours of confirmed interest.
"Authentic cultural connection creates sustainable business growth. My role is to help brands discover and express their truth across diverse markets while building meaningful relationships with communities that matter."