For international brands building presence in Asian markets, and Asian brands expanding globally. Both require cultural intelligence that only comes from being inside both worlds.
Wei Kan brings 20+ years of brand marketing leadership across Asia, including 15 years at Nike and Converse. You work directly with Wei Kan, not handed off to a junior team.
Get in touchA focused, paid session to understand your specific situation. You share your context in advance, we dig into your challenge together, and you receive a written Strategic Assessment Brief within 48 hours with initial observations and recommended directions.
When your team needs to answer a specific strategic question before committing budget or direction. Competitive landscape, consumer insight, channel assessment, delivered as a written briefing with presentation.
For brands that need a strategic partner who understands both sides of the East-West equation. Monthly advisory with regular strategic alignment sessions, on-the-ground cultural intelligence, and market judgment.
From diagnosis to go-to-market roadmap: positioning, channel strategy, media and KOL coordination, and local activation. Strategic lead with execution support through our partner network.
Founder and Principal Consultant at Conduit Asia. 20+ years of brand marketing leadership across Asia-Pacific, with deep operational experience scaling businesses in Greater China, Southeast Asia, Korea, and Japan.
Conduit Asia works with premium brands navigating the complexities of cross-cultural market strategy. We also serve as a specialist resource for investment research firms, management consultancies, and creative agencies on APAC consumer markets and brand dynamics.
Regularly consulted by international business media on Asia consumer and brand strategy. Serves as an industry source for Reuters, Het Financieele Dagblad, and other international outlets.