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Wei Kan brings 20+ years of brand marketing leadership across Asia, including 15 years at Nike and Converse, where he scaled Converse Asia into a regional market leader. You work directly with Wei Kan, not handed off to a junior team.
Conduit Asia helps international brands navigate Asian markets, and Asian brands find their footing globally. Through focused strategy, not 200-page decks.
Get in touch →Market Entry — How to get in, who to target, how to win
Category Growth — When you're in the market but not winning
Brand Transformation — When positioning needs to evolve for local markets
Connecting the right players across the value chain — brands, designers, manufacturers, and distributors — based on strategic fit, not just availability.
Monthly alignment and on-demand advisory for brands that need an external brain who genuinely gets Asia.