A strategic advisory practice for international brands entering Asia, and Asian brands building outside it.
Founded and led by Wei Kan. Twenty years inside Asia's brand business, fifteen of them at Nike and Converse.
Conduit Asia is built for leaders making consequential moves in and out of Asia. Three client types, one common thread: an unsolved strategic question that needs a grounded read from inside the region.
Global sportswear, premium accessories, and lifestyle brands working on China, APAC, and cross-regional strategy.
Founder-led brands making their first coordinated move into North America and Europe, needing senior strategic judgment before scaling spend.
Regular consultations on Asian consumer dynamics, brand performance, and category trajectories, drawn from inside-the-market perspective.
A focused paid working session on a defined question. You send context in advance, we work through it together, and a written Strategic Assessment Brief follows within 48 hours.
A standalone research engagement for a strategic question that needs a real answer before budget or direction is committed. Competitive landscape, consumer insight, channel assessment. Delivered as a written briefing and presentation.
A standing advisory relationship for brands that want a strategic partner inside the region. Monthly working sessions, on-the-ground market reads, and judgment built from twenty years across APAC.
An end-to-end engagement, from diagnosis to go-to-market. Positioning, channel strategy, media and KOL coordination, local activation. Conduit Asia leads strategy; execution runs through a network of regional partners.
Four growth archetypes for China sportswear in 2026: Anta, Li-Ning, On, Adidas, and the question of where Nike fits.
Why On, Arc'teryx, and Lululemon hold pricing power in China while heritage brands discount.
China's first running boom was brand-led. The second one is consumer-built.
Founder and principal of Conduit Asia. Twenty years of brand marketing across Asia-Pacific, building businesses across Greater China, Southeast Asia, Korea, and Japan.
Regularly quoted by Reuters, BBC, Footwear News, and Het Financieele Dagblad on China consumer dynamics and global sportswear brand strategy. Work with clients is held in confidence; public commentary draws on frameworks refined inside those engagements.
Regularly consulted by international business media on Asia consumer and brand strategy. Serves as an industry source for Reuters, BBC, Footwear News, and Het Financieele Dagblad.
A short intake form takes about three minutes. We respond within two business days with next steps and confirm the fee. If a different engagement is a better fit, we'll suggest that instead.