Wei Kan brings 20+ years of brand marketing leadership across Asia, including 15 years at Nike and Converse, where he scaled Converse Asia into a regional market leader. You work directly with Wei Kan, not handed off to a junior team.
Conduit Asia helps international brands build and grow in Asian markets, and Asian brands expand their presence globally. Two directions, one requirement: cultural intelligence that only comes from being inside both worlds.
Get in touch →A focused, paid session to understand your specific situation: not a general conversation. You share your context in advance, we dig into your challenge together, and you receive a written Strategic Assessment Brief within 48 hours with initial observations and recommended directions.
When your team needs to answer a specific strategic question before committing budget or direction. Whether entering Asia or expanding internationally: competitive landscape, consumer insight, channel assessment, delivered as a written briefing with presentation.
For brands that need a strategic partner who understands both sides of the East-West equation. Monthly advisory with regular strategic alignment sessions, on-the-ground cultural intelligence, and market judgment.
For international brands entering Asia and Asian brands going global. From diagnosis to go-to-market roadmap, including positioning, channel strategy, media and KOL coordination, and local activation. Strategic lead with execution support through our partner network of creative, manufacturing, and activation specialists.
We also work with investment research firms, management consultancies, and creative agencies as a specialist resource on APAC consumer markets, brand dynamics, and cultural intelligence.