A strategic advisory practice for international brands entering Asia, and Asian brands building outside it.
Founded and led by Wei Kan. Twenty years inside Asia's brand business, fifteen of them at Nike and Converse.
Get in touchConduit Asia works with global sportswear, premium accessories, and lifestyle brands navigating China and APAC, alongside designer-led Asian brands building presence internationally. The practice is also regularly consulted by investment research firms and expert networks on Asian consumer dynamics.
A paid working session on a defined question. You send context in advance, we work through it together, and a written Strategic Assessment Brief follows within 48 hours.
A standalone research engagement for a strategic question that needs an answer before budget or direction is committed. Competitive landscape, consumer insight, channel assessment. Delivered as a written briefing and presentation.
A standing advisory relationship for brands that want a strategic partner inside the region. Monthly working sessions, on-the-ground market reads, and judgment built from twenty years across APAC.
An end-to-end engagement, from diagnosis to go-to-market. Positioning, channel strategy, media and KOL coordination, local activation. Conduit Asia leads strategy; execution runs through a network of regional partners.
Four growth archetypes for China sportswear in 2026: Anta, Li-Ning, On, Adidas, and the question of where Nike fits.
Why On, Arc'teryx, and Lululemon hold pricing power in China while heritage brands discount.
China's first running boom was brand-led. The second one is consumer-built.
Founder of Conduit Asia. Twenty years of brand marketing across Asia-Pacific, building businesses across Greater China, Southeast Asia, Korea, and Japan.
Regularly consulted by international business media on Asia consumer and brand strategy. Serves as an industry source for Reuters, Het Financieele Dagblad, and other international outlets.