Services

We advise sport and lifestyle brands on decisions they have already committed to making. The engagement is sized to the question.

When the work reaches execution, regional partners deliver it against the same brief.

There are four ways to engage.

Most engagements start at the first rung. A brand that already has a defined question and the mandate to act can start at Market Briefing.

Advisory
Rungs 01 – 03
02
One-time deep dive

Market Briefing

A market briefing takes three to four weeks and stays on one question. The answer is written and then presented live. The objections in that room are worth more than the document.

The work covers competitive landscape and consumer dynamics from inside the market. Channel assessment and category outlook are added when the decision needs them.

Format
3 to 4 week engagement
Deliverable
Written briefing plus live presentation
Scope
One market, one category, one question
Fee
Fixed project fee, scoped on inquiry

Suited to brands weighing a market entry, or a repositioning in a market they already hold.

Request a scope conversation →
03
Ongoing

Advisory Retainer

The questions that matter rarely arrive on the day of the monthly session.

The retainer is a standing relationship for brands with continuous need. It runs on monthly working sessions and market reads from the ground. Access between sessions is part of it.

Format
Monthly working sessions plus ongoing access
Commitment
6-month minimum, monthly retainer
Includes
Market reads, review sessions, written memos
Fee
Monthly retainer, scoped on inquiry

Suited to brand and commercial leaders who need judgment available on call without adding headcount.

Discuss a retainer →
Program
Rung 04
04
Full engagement

Market Activation Program

Most strategy is lost in the handover. This engagement keeps one brief in place all the way into market.

It covers brand positioning and channel strategy, then media, KOL, and local activation. Conduit Asia leads the strategy and holds the client relationship. Execution runs through regional production, digital, and retail partners.

Format
Multi-phase engagement across 6 to 18 months
Deliverable
Positioning, GTM plan, activation, partner coordination
Starts with
Strategic Read or Market Briefing
Fee
Retainer plus scoped project fees

Suited to international brands making a full China or APAC entry, and to Asian designer-led brands making a first coordinated move into North America or Europe.

Discuss a full engagement →

A note on fees. Every engagement is paid, scoped in writing, and contracted before work begins. Fees are confirmed on inquiry, after a short conversation about scope and situation. Strategic Reads are flat-rate.

Recent work has looked like this.

Market entry strategy for international brands expanding into Northeast Asia
Brand and growth strategy for consumer brands operating in China
Partnership and go-to-market strategy for an Asian brand expanding outside the region
Competitive and consumer intelligence on China's sports and consumer markets for global brands
Ongoing advisory and consultations for institutional investors on China's sports and consumer markets
Brand strategy and campaign production for a global brand's product launch in China

Engagements are shown in anonymized form. Client work is held in confidence.

Every engagement begins with the intake form.

The first conversation waits until the form is in, so it opens on the substance of the question.

Rung 01

Strategic Read

  • 1 You complete the intake form.
  • 2 We review the question and context before any fee is set.
  • 3 The fee is confirmed within 48 hours.
  • 4 A short fit call is available on request.
Rungs 02, 03, 04

Market Briefing and above

  • 1 You complete the intake form.
  • 2 A 30-minute call confirms fit, before any scope or fee is discussed.
  • 3 Scope and fee follow once fit is clear.
  • 4 A written agreement precedes any work.

The intake form is short.

A response follows with next steps and the fee where it applies. Every inquiry is read and answered within two business days. Conversations are confidential, with or without an engagement.