Most engagements start small. A focused Strategic Read to understand the situation, then a decision on where to go from there. Clients return for deeper work when the direction becomes clear, not before.
All engagements are led by Wei Kan. Execution runs through a vetted regional partner network for clients who need both strategy and delivery.
Most new relationships begin with the first rung. Clients with a clearly defined question and internal budget approval sometimes start directly at the second or third.
A focused paid working session on a single strategic question your brand is facing in China or APAC. You send context in advance through a short intake form. We work through the question together, and a written Strategic Read follows.
Best suited for VP, Director, or founder-level decision makers who want an informed second read on a specific question, before committing to a larger project or internal direction.
Request a Strategic Read →A standalone research engagement for a strategic question that needs a real answer before budget or direction is committed. Competitive landscape, consumer dynamics, channel assessment, or category outlook, worked through from the inside of the market rather than from report aggregators.
Best suited for brands evaluating whether to enter a market, reposition inside one, or rethink a category investment, and need a grounded read rather than a syndicated report.
Request a scope conversation →A standing advisory relationship for brands that want a strategic partner inside the region on continuous access. Monthly working sessions, on-the-ground market reads, competitive intelligence, and judgment formed from twenty years across APAC. A complement to your internal team, not a replacement.
Best suited for brand and commercial leaders at international brands building their Asia business, or at Asian brands scaling internationally, who need senior judgment on call without adding senior headcount.
Discuss a retainer →An end-to-end engagement, from diagnosis through go-to-market. Brand positioning, channel strategy, media and KOL coordination, local activation. Conduit Asia leads strategy and holds the client relationship. Execution runs through a coordinated network of regional production, digital, PR, and retail partners.
Best suited for international brands making a serious China or APAC entry, and Asian designer-led brands making their first coordinated move into North America or Europe.
Discuss a full engagement →A note on fees. All engagements are paid. Fees are confirmed on inquiry, after a short conversation about the scope and situation, to avoid the misfit that comes from quoting before context. Strategic Reads are flat-rate. Retainers and project work are scoped and contracted in writing before any work begins.
Every engagement starts with the intake form. No preliminary calls before it — the form is what makes the first conversation worth having.
The intake form takes about three minutes. We'll respond within two business days with next steps and confirm the fee where it applies. If a different rung is a better fit, we'll say so.
All inquiries read personally by Wei Kan. Responses within two business days. Conversations are confidential, with or without an engagement.